SENIOR COPYWRITER 

NAUGHTY OR NICE

Mountain Dew wanted a holiday can that would attract attention at Christmas parties, so we designed a can that starts its own conversations. Play nice with green or get a little naughty with red. 

PARTY ON ICE

Pepsi is best served ice cold, but some holiday party hosts still set out warm cans for guests. We designed a can with a whole new reason to make space in the fridge. Each can features a thermo-chromic logo that only reveals its snowglobe scene when the can is cold. 

‚Äč

 ALLISON BURZLAFF